Choose a company that you would like to do a marketing plan for.
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Choose a company that you would like to do a marketing plan for. Small and Medium Enterprises (SME) work best for this project. Large international companies can get too complicated and involve a lot of research.
Find a country where your company is not already conducting business, and create a plan to open up a new market, for your company, in that new country. There is no right or wrong answer here. There is only opinion, based on good marketing research.
Step 4: Create a Project Charter, and hand in a digital copy, to be attached to a Course Message (5%).
A project charter is simply your proposal for the project you have agreed on with your group. It should contain a brief summary of your project, including the company, the country where you want to open up a new market, a list of the group members, milestones and due dates for completing the marketing plan project on, or ahead of, schedule. It is essentially a plan for your plan.
Step 5: Create a Marketing Plan, and hand in a digital copy, to be attached to a Course Message (20%).