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Instructions for Part 3
Review again this resource from Part 1: Entrepreneurial Marketing: Modern Marketing Strategy [00:06:00] (viewable at youtube).
Review concepts from Strategic Marketing and Ecommerce concepts on formulating a marketing plan.
Write a detailed descriiption of the product/service.
Describe how the product/service is specifically differentiated from competitorsâ€™ products/services.
Delineate distinct values and benefits to the customer.
State a market position that clearly brands the product and demonstrates customer value.
Identify 4 Ps – product/service, price, place (distribution), and promotion.
Identify and describe Target Market.
Identify specific sales and marketing goals and objectives.
Provide an implementation plan that includes steps and controls; timelines; and measures for monitoring progress
Submit your assignment by following the instructions below before the deadline.
Citation Requirements: Cite 3-4 authoritative sources where applicable to support and lend credibility to any of the required components in each part.
APA 7th Edition Formatting