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Please view this video:

Review Market Research and Competitive Analysis (open to view at youtube)
Review again this resource from Part 1: Entrepreneurial Marketing: Modern Marketing Strategy [00:06:00] (open to view at youtube): How to develop a positioning statement.
Review concepts from your studies in Strategic Marketing and Ecommerce in order to write a market position statement that illustrates how the business would be successful and how you might differentiate it from its competitors.
Also, review concepts from your studies in Strategic Marketing and E-Commerce for guidance on conducting a competitive analysis of the market.
Your Competitive Market Analysis must:
Analyze profiles of current and future competitors and potential market disruptors
Describe your company’s competitive advantage for creating customer value, while identifying gaps that indicate opportunity or vulnerability
Summary of competitors’ marketing strategies in relation to quality, pricing, distribution, promotion
Competitive positioning approach
Submit your assignment by following the instructions below before the deadline.
Resources
How to Write a Great Business Plan [see attached]
Business Plans [ see attached]
Requirements
Citation Requirements: Cite 3-4 authoritative sources where applicable to support and lend credibility to any of the required components in each part
Word Count: A typical business plan can be anywhere from 25 to 100 pages depending on the type of business. The work you put into it will determine the length of the business plan.
APA 7th Edition Formatting
Plagiarism Submission

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