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Review the article: Building Customer-Focused Supply Chain Strategy with 4R Model (see attachment).
Complete Assignment to include the following:
Perform an Internet search and provide an example of a company that leverages innovativeness, functionality, quality, customization, and responsiveness to provide customer value. Briefly define each variable and describe how the chosen company leverages each variable to provide customer value.
How do customer-focused supply chain strategies help to enhance the customer value propositions?
It is important to include at least one industry authoritative or scholarly source per discussion. Textbooks and online resources (e.g., wikipedia, investopedia, blogs, smallbuschron, online magazines are not scholarly resources) are not considered scholarly sources. Scholarly articles are peer-reviewed and can be obtained in the APU online library or through Google scholar.
300 minimum words
APA 7th Edition formatting
Citation Requirement: Minimum of 2 scholarly, peer-reviewed source properly cited and referenced.