Scent is being used increasingly in certain business contexts to create more ple


Scent is being used increasingly in certain business contexts to create more pleasing customer experiences. By conducting some Internet research, you’ll quickly come to see that the strategic use of scent, in fact, is being used by at least some in the healthcare industry, with some applications being obvious and others less so.
For this writing, you are to place yourself in the role of Marketing Director for a soon-to-be-established urgent care center based in the city of your choice. (An actual city must be selected as this assignment calls for formal market research.) The entity will be known as Castle Urgent Care and it will offer the usual and customary array of services provided by urgent care centers. (If you aren’t familiar with this modality of healthcare, conduct Internet or field research to gain a proper understanding.) The center’s owner desires using scent to improve the patient experience and has requested your assistance and expertise. Your task is to investigate scent research, seeking insights regarding common applications, healthcare-specific applications, and applications which might be particularly helpful in urgent care contexts. Then, supply a report which communicates research findings and provides scent recommendations and associated methods of application which have the potential to enhance the experiences of patients receiving care at the center.
Supply the following headings, exactly as they appear below, placing each in bold text:
Introduction: (In this section, supply a brief introduction, helping the reader grasp the intent of the forthcoming work.)
Background
City Profile: (In this section, supply a brief overview of the city of focus, noting its name, population, demographic characteristics, and any other helpful background information.)
Service Profile: (In this section, supply an overview profiling urgent care centers. Provide a definition, note major areas of focus, and convey other helpful details, demonstrating your grasp of this particular area of healthcare.)
Research and Recommendations:
Applicable Scent Research Findings: (In this section, summarize general scent research findings and direct specific attention toward scent research findings in medical contexts.)
Recommended Scent(s) and Method(s) of Application” (In this section, identify the scent(s) recommended for the center and discuss the method(s) recommended for applying scent in the facility.)
Conclusions (In this section, summarize the report, being sure to express your expectations regarding how the recommended scent enhancements will impact the patient experience.)
References (In this section, supply a list of references conforming with the instructions listed elsewhere in this communication.) At least 3 scholarly academic journals


Leave a Reply