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What is the relevance of the customisation-standardisation debate in internation

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What is the relevance of the customisation-standardisation debate in international marketing strategy and how might this influence the market┬áselection approach of both Small and Medium Sized enterprises (SME’s) and large scale enterprises (LSE’s)?
Use relevant and recent examples to illustrate your report.
Your response should be in the form of a written report of between 1,500 and 2,000 words.

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