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Read the IKEA case and answer the following question: 1) How could IKEA successf

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Read the IKEA case and answer the following question:
1) How could IKEA successfully enter the US market in the presence of long established competitors?
2) What type of competitive advantage does IKEA possess?
3) What purchase criteria does IKEA satisfy?
4) How sustainable is IKEA’s competitive advantage?

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