Analysis on the negotiation of Disney and Lucasfilms. Must include the 7 elements of the negotiation process and 4 elements of negotiation. Books for reference. Roger Fisher, William Ury and for Revised Editions Bruce Patton, Getting to Yes: Negotiating Agreement without Giving In, Third Edition, New York, Penguin Books, 2011, paperback. William Ury, The Power of a Positive No: Save the Deal, Save the Relationship, and Still Say No, New York, Bantam Dell, 2008, paperback. You should strive to eliminate spelling or grammatical errors. Learn the art of proofreading. Although strict citation form is not required, you shall: (i) Place the titles of all books in “quotes” or bold the title or use italics or underline the title; and (ii) All references to any source shall include, in addition to the name of the reference, the page on which your reference appears; and (iii)These same requirements apply to paraphrasing (some and maybe all written submissions will be reviewed through TurnItIn, Papers must be double-spaced (this is mandatory) pages (using a font size of 12 or 14 ONLY). The paper must be emailed to the email address shown above in Word Format so that I may insert comments and grading information before the papers are returned to you in advance of your verbal presentation. Do not submit your paper as a PDF or other document which does not permit me to insert observations and grading marks.