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Advertising

Write very positive client review on the Attorney below: https://www.avvo.com/at

Write very positive client review on the Attorney below:
https://www.avvo.com/attorneys/90005-ca-eric-lauritsen-4646601.html
Eric Lauritsen’s Entertainment & Media Practice provided me and my company as client in entertainment markets across the globe with multidisciplinary, business-oriented, and innovative legal counsel. He represent us on both the talent and industry sides in the music, motion picture, television, sports, internet, digital media, media and cable, virtual reality, publishing, theatre, and branded entertainment industries. His approach is multifaceted, as his is skilled in transactional and litigation entertainment matters; media financing; intellectual property; information technology; internet issues; tax; trusts and estates; immigration; real estate; labor and employment; and governmental regulations. He employ his global depth, industry relationships, and business acumen to create practical strategies for clients to help them thrive in today’s multimedia entertainment marketplace.
https://www.lauritsenesq.com

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Advertising

This is it. This is your opportunity to show your skills and knowledge from the

This is it. This is your opportunity to show your skills and knowledge from the course. Have some fun with this assignment by being as creative as possible!
Hopefully, you understand the relationship and the differences between public relations and advertising, as well as how both disciplines fit into the overall marketing strategy. Apply your skills and knowledge to examine another brand from a different industry.
Remember, it is always about extensive research about the marketplace, the competition, and your customer’s wants and needs to fully prepare for an effective marketing strategy that includes a combination of public relations and advertising to make your brand known in a competitive global marketspace.
One element that is added to this assignment is essentially your report card on how you are doing. This includes the following:
Feedback: What does the customer think?
Evaluation: How is the campaign working?
Monitoring: What do you need to change in the future?
How do you know if your plan worked or is working? What do you need to change in the future to be effective? For example, if your brand’s image is not so favorable, how can public relations help with this? If the ad campaign needs tweaking, how can you add some Instagram or tweets to the plan?
For this assignment, consider these ideas to help you prepare and present. Polish it up through research and creation. Again, this unit is about bringing all of the research and knowledge together that you have gained since the beginning of the session about advertising and public relations and how these disciplines fit into the overall marketing of a product or service. Use the research and other academic ideas from the first four units, as well as your own research, to complete this assignment.
Include the following main elements with presentation details in this assignment:
Select a brand from the automotive or fashion industry.
Analyze the following ideas in your 3–5-page narrative.
Name 1 of the brand’s competitors.
Define 1 target market group.
Develop a main message intent to connect with the customer group. For example, your main message is safety features or high-quality fashion at an affordable price. Then, determine how more specific messages can be developed with this overall main message intent.
Show how the main message can be developed for the following communication channels (OPE):
1 owned channel (social media)
1 paid channel (advertising)
1 earned channel (public relations)
Explain how these channels connect with the targeted customer group.
Monitoring and analytics
What is your brand’s grade? How do you measure this?

Categories
Advertising

Assignment Details Not everyone is going to be interested in your product, servi

Assignment Details
Not everyone is going to be interested in your product, service, or idea. Rarely does a brand appeal to every potential customer. Most companies do not want to waste budgets on advertising to disinterested customers. To interest your target audiences, you must match the opportunities with their preferences.
Various tools are used by marketers for successful advertising and publicizing their wares in the marketplace. The marketing formula of segmentation, targeting, positioning, and differentiation (STP / D) helps the marketer create a strategy that groups customers based on their likes or preferences and targets customers with specific advertising and public relations messages.
Customer Segmentation and Interests
Segmentation allows marketers to group or segment customers based on similar variables. To segment customer groups, the marketer finds commonalities in the demographic and psychographic information, along with likes and product preferences.
Calling out segmentation and targeting helps marketers pinpoint specific customers or audiences. Demographics and psychographics are two key elements of marketing that are essential in finding the right customers and matching them to your products and services.
Key Concept Snapshot: Demographics is data generated about your customer’s age, gender, education, and income—or the statistical or numeric data about your customer groups. Psychographics studies the lifestyle preferences of customers such as their hobbies, likes, and dislikes. Psychographics also studies an individual’s behaviors, attitudes, and lifestyles (e.g., hobbies, interests, or types of preferred foods).
This customer data and information helps marketers divide customers into three groups, as follows:
Primary: Frequent users of the product or service
Secondary: Occasional users of the product or service
Tertiary: New users of the product or service
All are designed to expand customer reach. To prepare for this assignment, do the following:
View this video.
Begin analyzing this scenario:
Targeting the right customers (i.e., those interested in your product or service) is key in successfully connecting what you want to sell to them. Carlos is interested in your Web site that sells a wide range of gifts, mostly for females between 18–34 years old. The name of the Web site is GoGirlGifts.com, with the advertised tagline, “We match the perfect gift to your special someone…”
GoGirlGifts.com’s primary customer profile is as follows:
Demographic profile
Age: 18–34
Gender: Female
Income: $30,000+
Education: College graduate
Occupation: Professional
Psychographic profile
Health conscious
Places importance on fashion and home décor
Avid marathoner and cyclist
Loves aromatic candles for home and office
Techno-expert
The first thing that you might notice is that the Web site is aimed more at females who want to buy stuff. However, with so many items, the secondary audience could be males and others not in the specific demographic age range. View one of the following Web sites that are aimed at this customer profile:
Apple
Magnolia | Inspiration for Life and Home | Chip & Joanna Gaines
Add the following main ideas in your 3–5-page assignment:
Begin the analysis by first segmenting your secondary targeted customer. Create a profile about Carlos, who is most likely a secondary customer. Create a profile for him that includes the following:
Gender
Age
Income
Education
Next, profile his psychographics. What does he like to do?
How would you advertise to this secondary market? List some of the key words and phrases that you might add to the advertisement (paid). List about 10–20 key words or phrases that you might use.
Write about considerations related to 1 paid media (advertising) and 1 earned media (public relations) as possible communication channels. Outline some messaging topics and ideas to reach customers such as Carlos and other possible customers like him.
What are some main ideas that you believe the company should promote to its secondary audiences to promote business and market reach? If you could help shape an idea for the company, what would you like the press or social influencers to focus on about the Web site from a public perspective?
References
Apple. (2022). Apple. https://www.apple.com
Magnolia. (2022). Shop, watch, blog, visit, & workshops. https://magnolia.com
365 Data Science. (2019, October 24). Segmentation, targeting and positioning – Learn customer analytics [Video]. YouTube. https://www.youtube.com/watch?v=Fij1aBcl_Ts

Categories
Advertising

What is the relevance of the customisation-standardisation debate in internation

What is the relevance of the customisation-standardisation debate in international marketing strategy and how might this influence the market selection approach of both Small and Medium Sized enterprises (SME’s) and large scale enterprises (LSE’s)?
Use relevant and recent examples to illustrate your report.
Your response should be in the form of a written report of between 1,500 and 2,000 words.