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This is not a book report: it should be you explaining what you’ve learned from this chapter.

Read Chapter 2 of Never Split the Difference and write three paragraphs (here in Brightspace, no attachments to emails) about what you learned and how you think you might use this in your school work and career.
This is not a book report: it should be you explaining what you’ve learned from this chapter.

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This is not a book report: it should be you explaining what you’ve learned from this chapter.

Read Chapter 2 of Hacking Leadership and write three paragraphs (here in Brightspace, no attachments to emails) about what you learned and how you think you might use this in your school work and career.
This is not a book report: it should be you explaining what you’ve learned from this chapter.

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Please do not copy anything from the internet because i have to submit it on turnitin.

I have attached the instructions about the assignment below. Please do not copy anything from the internet because I have to submit it on Turnitin. The assignment should be in your own words. Please follow the proper guidelines.

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 q1) identify key players (e.g., customer groups, supplier companies, major organizations) that uber deals with in its operation and, from the marketing perspective, describe what uber exchanges with each of the key players in order to make money in its business. 

 Q1) Identify key players (e.g., customer groups, supplier companies, major organizations) that Uber deals with in its operation and, from the marketing perspective, describe what Uber exchanges with each of the key players in order to make money in its business. 

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I come from a diverse educational background and i believe your mba program is a great fit for my career goals.

Growing up in a business family and having my bachelor’s degree in Economics was a huge influence to pursue my next career step toward the business world in a professional manner.
  I graduated from Kansas state university with a bachelor’s degree in Economics With a GPA of 3.0.  I was involved in the economics and international business club. I had the chance to share my ideas and discuss more about economics issues with other students outside the classroom. I believe studying economics has perfectly matched my career aspirations and provided me with the understanding of mathematical and statistical skills. After I graduated I have been working at Amazon, one of the biggest companies in the world, to gain  particular work experience in analyzing, communication and organizational skills. 
I come from a diverse educational background and I believe your MBA program is a great fit for my career goals. Especially your MBA customization options and program evaluation. Which will give me the opportunity to practice my skills and possibly serve me well in terms of gaining initial career experience. 
 We face multiple challenges in Saudi Arabia as a growing country and collectivistic society. I would love to be a part of these challenges in order to achieve the 2030 vision of the Saudi government. Considering me to your MBA program will give me the steppingstone for my career goals. 

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Also, the correlation to ensure the content speaks to consumers to drive awareness and ultimately engagement with a website or mobile app was examined this week in the material.

 
This week’s material covers the key concepts around various digital mediums in how companies communicate with customers. Also, the correlation to ensure the content speaks to consumers to drive awareness and ultimately engagement with a website or mobile app was examined this week in the material.
For this discussion: 
Pick a retail company you get email marketing from regularly and identify 2 key traits of how they conduct their content in their email marketing. 
 What is it about demonstrating their content that you think is engaging to customers? 
What would be a recommendation you would offer the company of choice to improve the content in their email marketing?
Please share a screenshot of the example, but feel free to ensure your personal or any contact information is not displayed.  If you do not feel comfortable using an email blast you have received, feel free to find an example online to critique for this discussion.
. Discussions foster an ability to provide critical thought and showcase comprehension of course concepts. Professionalism and respect is expected in course discussions. Initial posts and each reply should be minimum 3 paragraphs, expanding knowledge, thoughts and forward thinking ideas. Depth is key along with credible references and insights. All posts should have at least one citation/reference.

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My part of the blog/report – summary of other region (how it differs from us)

Topic:
Fast Food: Mc Donald’s 
Region: Moscow
My Part of the blog/report – Summary of other region (how it differs from US)
Overall feel of discussion: How is Mc Donald’s different from in Moscow compared to the US? 
What about in other regions? 
Compare and contrast how a global organization in this industry manages its brand globally and locally.
The report will critically analyze a global strategic communication campaign and
compare and contrast how the brand (Mc Donald’s) was marketed in the U.S. and in the Moscow region. Assess whether the firm successfully adapted its global strategy and messages for local audiences and will provide recommendations for the brand based on your own evaluation as well as the best-practice recommendations of other scholars and practitioners. 
The research will explore a firms’ advertising, social media, and PR efforts in
the U.S. and at least one country in the assigned region to assess how the
brand is promoted in the different markets, and how the firm addresses the
issues of global vs. local branding, and how (or if) different cultures are
addressed by the same brand.
Summary of how Mcdonald’s has been marketed globally. (Does it follow a global or local strategy?)
– Summary of the region you researched (Moscow)  and a comparison of how Mcdonald’s is marketed there compared to how it is marketed in the U.S. and how the activities fit (or don’t) with the industry’s best practices (i.e. are they a good example or bad of how to market the brand globally?)
– What is working? What could be improved?
– Conclusion/summary – provide advice and/or project the future for the organization’s approach to Global Strategic Communication Management
Research report should cite books and articles by experts from
this industry and/or experts on global branding, IMC, advertising, public
relations, and global strategic communication.

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Under what conditions should a customer strategy enterprise consider firing a customer? 

Firing Customers
Under what conditions should a customer strategy enterprise consider firing a customer? 
Think of the different conditions that a company should wish to end a relationship, identify those conditions and share your thoughts. Do online research and find examples of cases where companies have “Fired Customers ” -which had successful outcomes; which were successful outcomes; which were unsuccessful, and why? 

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Assignment

ASSIGNMENT
2 page analysis, including:

Introduction – setting the context of the case
Analysis – What type of new product was “New Coke”? How did the team concept and develop this product? Why did they decide to go in this direction? What went wrong? Explain what the flaw in their strategy
Conclusion – what was the key takeaways in regards to new product development

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Summarize kristi roger’s assessment of the advertising industry in her ted talk.

Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors?